LOS ANGELES–(BUSINESS WIRE)–
PeaTos™, the revolutionary crunchy snack brand that boldly touts “junk food” taste, will debut in Sprouts Farmers Market (Sprouts®), a leading natural-channel grocery phenomenon that opened in 2002 to make natural foods accessible to everyone. Available in all 300-plus coast-to-coast Sprouts markets beginning October 14, 2019, consumers who crave a finger-licking-good, savory, crunchy “junk food” snack that satisfies every time—and is made from peas—can experience PeaTos’ wildly popular and crowd-pleasing crunchy curls in flavor favorites that include Classic Cheese, Fiery Hot and Ranch.
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Ready to wow customers who flock to the retail destination renowned for selling some of the world’s most innovative and exciting new products, PeaTos is primed for success in Sprouts. At the forefront of the emerging plant-based trend in America, Desai introduced the world to an exciting new concept in 2017: a pea-based junk food snack that puts taste first. The inspiration for the brand came from Nick’s early travels when he discovered that in other parts of the world junk food snacks were made from different ingredients like peas. Recognizing a market opportunity, he assembled a team that developed patent-pending technology to create a snack that tastes, crunches and satisfies like traditional corn-based junk food snacks but is made from peas. In addition to the nutritional profile, peas are also miles ahead of corn in terms of sustainability. Peas require less water, no nitrogen fertilizers and are naturally gluten-free and non-GMO.
PeaTos, which have quickly sprinted to become one of the fastest growing snacks in the country, have recently launched PeaTos Crunchy Rings™, which are affectionately called the Funyuns killer. PeaTos are now being served on Alaska Airlines and have also entered into a partnership with entertainment giant Disney via the Lion King® DVD release during which you can get a free bag of PeaTos when you purchase a Lion King DVD or Blu Ray.
“PeaTos are essentially less junky junk food snacks,” Desai adds. “Or, as we like to call it, 100% yuck-free snacking!”
currently available at Kroger and its banner stores including Cala Foods, City Markets, Copps, Dillons, FoodsCo, Fred Meyer Stores, Fry’s, King Soopers, Mariano’s Fresh Market, Metro Market, Pick ‘n Save, QFC, Ralphs, Food 4 Less and Smith’s. In addition to Vons, Pavilions, Albertsons (SoCal), Safeway (NorCal), Fairway Market, Meijer, Ahold Grocery Group, and Wakefern Food Corporation, PeaTos are available online on Amazon.
PeaTos.com to learn more.
peatos.com, and find us on Facebook.com/peatosbrand and on Twitter and Instagram @peatosbrand. More flavor, better nutrition, and way more fun! #unjunkyoursnack, #eatitworld.
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