Sales of yoghurt plunge by more than £50million despite discounting that led to prices falling by 2.6%
- Yogurt sales have plunged by more than £50m in the last year, figures show
- About 193 million fewer pots were sold, despite the 2.6 per cent fall in price
- Expert says ‘health perception’ of yogurts has dipped for ‘more natural’ options
- The ‘sales are curdling’ despite being ‘health-led products’, The Grocer said
Sales of yogurt plunged by more than £50 million last year despite a reduction in prices.
Trade magazine The Grocer said: ‘Yogurt sales are curdling. Despite a focus on natural, health-led products, consumption has continued to fall.’
About 193 million fewer pots were sold, despite discounting that led to average prices falling by 2.6 per cent.
Yogurt (file image) sales have plunged by more than £50million last year despite a reduction in prices
Industry expert Danny Micklethwaite pointed to a sharp drop in consumption as an evening meal dessert – and said ‘the health perception’ of yogurts had dipped amid ‘more natural’ alternatives.
This comes months after a study suggested eating a cup of yogurt a day may lower your risk of developing lung cancer.
The ‘health perception’ of yogurts (file image) has dipped amid ‘more natural’ alternatives, according to industry expert Danny Micklethwaite
Researchers found that those who ate a daily serving of yogurt lowered their risk of the disease by 20 percent compared to those who did not eat yogurt every day.
And people who ate a serving of yogurt a day – along with a high fiber diet – were able to lower their risk of lung cancer by more than 30 percent.
Currently, the US Dietary Guidelines for Americans 2015-2020 recommends no more than three servings of dairy per day and advises to choose fat-free and low-fat options.