Like Beyond, Just’s marketing on campus often includes some branding in the dining halls, as well as sampling stations and the free publicity of enthusiastic students who, naturally, post on social media. Just allocates 25% of its staffing, resources and budget to colleges and universities, and its products are served at more than 60 schools, a figure it expects to double in the fall. “We are aggressively pursuing the college and university channel,” said Matt Riley, Just’s senior vice president of global sales.