Wellness is going to the dogs.
Pet food sales are on the rise as owners buy refrigerated meals made without preservatives and loaded with whole foods like quinoa, broccoli, avocado and other superfoods that are suitable for humans.
So dog food no longer means canned meat by-products with unappetizing ingredients.
Wall Street Journal reported.
Tails.com, a U.K.-based subscription dog food service that tailors custom meals to a pet’s dietary needs. The website asks owners about their pet’s favorite foods with prompts like: “Do they prefer chicken or fish? Grain or no grain?” And an algorithm will create a custom recipe blend of fiber, protein, and fats.
DOGS, CATS COST AMERICANS MORE THAN $72B IN 2018
Statista.com. Refrigerated pet food sales, meanwhile, make up a small part of overall industry sales at retail stores at $323 million last year, according to research firm IRI as reported by the New York Post.
Impact Group. What’s more, up to 44 percent of pet food and pet products in North America contained no additives, the report said.
TechCrunch reported.
ANIMAL STARTUPS MAKING IT RAIN CATS AND DOGS AS SPENDING RISES
“Lip Lickin’ Lamb,” and “Barkin Beef.” The company raised $6 million, the New York Post reported, and it costs $10 a pound, roughly, for food.
PET LOVERS MIGHT DROOL OVER THIS INVESTMENT OPPORTUNITY
pet food offerings. Vegan chain By Chloe boats bone-shaped dog treats made without sugar and Pupcakes (Munchkins-shaped cakes) made with apple cider vinegar and unsweetened apple sauce. And Shake Shack boasts a “Woof” menu for dogs like its Bag o’ Bones which features a bag of five ShackBurger dog biscuits.
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