There are countless plant-based meats available in stores and restaurants now. From classic meatless brands like Gardein, Quorn, and Morningstar Farms to newer meaty mainstream brands like Beyond Meat and Impossible Foods. Unlike meat, dairy, and eggs, plant-based foods are proven to be better for preventing diseases like type 2 diabetes, alleviating arthritis, healthier gut and digestion, better cholesterol levels, improved cognition, and more. Studies have proven that eating plant-based foods is much healthier than consuming animal products, but consumers still have an important concern: are plant-based meat alternatives really that much healthier, or healthy at all?

Well one startup company is aiming to relieve consumers of that worry. Daring Foods has created a plant-based chicken alternative that they claim is much healthier than meat and other meat replacements. It is made with five non-genetically modified ingredients — water, soy, sunflower oil, salt and natural flavoring (a mix of paprika, pepper, ginger, nutmeg, mace, cardamom).

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Daring Foods co-founder and CEO Ross Mackay told TechCrunch: “There’s a big need for plant-based food that’s actually healthy.” The “chicken” is currently being sold in the United Kingdom as of this year, but after a $10 million investment from Rastelli Foods Group, a major U.S. food company, they plan to launch in the U.S. in February!

They will sell directly to consumers through their website, and to restaurants and retailers. Although the CEO Mackay is vegan, the consumers he hopes to reach are meat eaters who are looking to incorporate plant-based foods or transition to plant-based diets. He told Anthony Ha of TechCrunch that he is “hoping to create what he calls a ‘second generation’ of plant-based meat products — healthier than the first, and therefore a bigger part of everyday diets.”

Learn How to Cook Plant-Based Meals at Home

Reducing your meat intake and eating more plant-based foods is known to help with chronic inflammation, heart health, mental wellbeing, fitness goals, nutritional needs, allergies, gut health and more! Dairy consumption also has been linked many health problems, including acne, hormonal imbalance, cancer, prostate cancer and has many side effects. Learn about some Common Health Concerns That May Disappear Once You Ditch Dairy and 10 Calcium Supplements For Healthy Living on a Dairy-Free and 10 Carrageenan-Free Non-Dairy Products!

For those of you interested in eating more plant-based, we highly recommend downloading the Food Monster App — with over 15,000 delicious recipes it is the largest meatless, plant-based, vegan and allergy-friendly recipe resource to help reduce your environmental footprint, save animals and get healthy! And, while you are at it, we encourage you to also learn about the environmental and health benefits of a plant-based diet.

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