Competition, demand for delivery, changing technology and pressure to provide mind-blowing, yet comfortable experiences all contribute to restaurants failing in Indianapolis. Reporting by Liz Biro / IndyStar Amy Haneline / IndyStar
Many people credited Natural Born Juicers for helping to revive Downtown and Mass Ave.
Just a year ago, Mass Ave’s. popular juice bar Natural Born Juicers was celebrating the opening of a Broad Ripple location, but on Tuesday night the business announced that both had closed.
The news came via Natural Born Juicers’ Facebook and Instagram accounts in a simply worded post: “Natural Born Juicers is CLOSED. Thanks for a great 10 years in Indy!”
Owners did not say why they decided to shutter their juice bars. Reached by IndyStar, owner Laura Beatus said her statement about the closing would be forthcoming, perhaps as soon as Tuesday night.
Meantime, kudos, thanks and well wishes abounded in response to Natural Born Juicers’ Facebook post. “The end of an era!!” and “You were such a blessing to the community” were among comments from fans who relied on the business’ juice cleanses and daily blends to aid health and wellness.
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Many people credited Natural Born Juicers for helping to revive Downtown and Mass Ave. “Congratulations on an incredible ten years, and for bringing so much juicy goodness to Indy!” wrote Tia Agnew, co-founder of New Day Craft Mead & Cider in Fountain Square.
Such comments were echoed on Instagram.
Beatus and her husband, Corey, started Natural Born Juicers in 2010. They had previously operated one of New York City’s first juice bars, Lucky’s Juice Joint.
In Indianapolis, they first served juices at Indy-area farmers market. They also opened a kiosk at Indy City Market. That juice stand closed in fall 2013. The Mass Ave. Natural Born Juicers opened the following spring.
The couple sourced local ingredients for their drinks. Specialty and create-your-own blends were available. The 85 and Sunny contained pineapple, kale, cilantro, bee pollen and apple. Customers could add supplements such as turmeric and hemp protein to drinks.
Bowls on the food side included the Zen Matcha Bowl with matcha, strawberry, granola, almonds, chia seeds, goji berries, shredded coconut, maple syrup, banana, orange and black sesame.
Follow IndyStar food writer Liz Biro on Twitter: @lizbiro, Instagram: @lizbiro, and on Facebook. Call her at 317-444-6264.
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